In today’s competitive recruitment marketing starting a staffing agency of your own is not that easy. Before you get down to the business of searching for the talented candidates or getting new job orders from the clients, look at these requisite steps to ensure that you lay a strong foundation to your agency business. By beginning the right way you will be able to reach new pinnacles of success in a very short period of time.
1. Select your niche wisely and permanently stick to it
There are lots of people who have started staffing agencies in the past by deciding on a niche domain only by seeing the profitability aspect. This is a foolish decision. Remember, if you do not have expertise in a particular domain it is best to never try that route. Clients are looking for their service provider to have expertise in the niche that they select. Stick to what you know the best. Your industry expertise in a particular domain can come handy when it comes to catching an eye of a potential client. This will make you reach new heights in your staffing agency business.
Select a niche after looking at the competition, the accessibility of the candidate, and the client base in that particular sector. Always do the homework and research on the pain areas to determine the kind of business target you would like to set yourself by keeping the reality in perspective.
2. Purchase a software specific to your needs
If your plans are big to compete with established staffing agencies and big conglomerates then you will have to take the full advantage of technology. Although, in the beginning, you will try to make the most out of Microsoft Office soon you will realize there is a need for a robust software to take care of your staffing needs. Opt for a staffing agency software that helps you manage both your candidates and clients in a single system.
3. Take payroll financing seriously
There are various reasons for a recruitment agency to fail. But, one of the major causes is bad cash flow. Although you might think that you have adequate cash lined up from investors to sustain, you might need additional cash than you perhaps think. Due to the ups and downs of the staffing business, you will have to keep some idle cash for difficult times. You need to pay your employees irrespective of the state of your business. This makes payroll financing as one of the most important things in the staffing industry that can make or break your business.
4. Ensure your employees
You will have to provide proof to your clients that your employees are insured in cases of any mishap in the office like getting hurt, causing damage, stealing or making errors. Although, you will have to spend some of your amount on the insurance it is totally worth so that your clients gain full confidence in your working mechanism.
5. Take the services of a legal counselor who has adequate knowledge about the staffing industry
New staffing agencies have to spend a lot of money for legal paperwork of candidates and clients. This is where the services of a legal counselor will come handy while taking legal advice. Select a legal counselor who has adequate knowledge about the staffing industry and the provisional legislation that it covers.
Some of the documentation that you will have to prepare to include: a Disciplinary Policy, a Health & Safety Policy, a Service Agreement for clients, a Workplace Violence and Harassment Policy, Employment Agreements and Termination and Layoff Clauses.
6. Go mobile friendly
It is a hard fact, but if your website is not mobile optimized, you are going to lose attracting clients and candidates. According to a CareerBuilder Survey, “27 percent of corporate clients report they interact with staffing firms via a mobile device.” Since Millennials are going to be the most widely populated generations in the next decade, it becomes very important for staffing agencies to communicate with them in their most preferred communication medium – via mobile devices.
7. Use social media platform to respond to the client feedback
Social media has become a game-changing medium for recruiters. As a staffing company, you can use it to your benefit by sharing valuable inputs, commenting and chatting with potential clients and candidates. This will you can enhance your reputation amongst your target audience as an expert in your field.
If your clients send you a feedback on social media platforms like Facebook, Twitter, and LinkedIn, use it as an opportunity to respond to them. If a client has any question or doubt, clarify it immediately through the social media platforms. If they have commented something positive on social media networks, thank them for it. This will go a long way in ensuring that your staffing agency grows from strength to strength without worrying about the competitors.
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