1. USEFUL, HIGH QUALITY, RELEVANT CONTENT
For SEO RANKINGS High-quality content doesn’t mean advanced vocabulary ,unless of course that’s the language of your target audience. Users searching a topic online are doing so because they want to learn more about it. Make it easy for them to learn by providing information that they can understand and absorb quickly.
There’s nothing wrong with using information from elsewhere on the web to produce your web content, as long as you properly cite it.
However, the more unique and original your content is,easy to get rankings. Make your content unique by expressing its originality or general terms in your brand voice. Make it original by using data and information from within your business.
2. INTERNAL AND EXTERNAL LINKS
Internal linking points from one page of domain to another page within same domain. It can be linking to menus , contact us page , Home page , within a article and services page. Internal links only point within our website or domain. For example our Home page can be give as internal link to Contact us page and Service page can give as internal link to Contact us page or about us.
External links refers from one domain to another domain.They may be given links from our website to another website to provide information about services, products etc., for visitors.
Links from other website into yours also called as external links(Inbound links) .
• External = points from one domain to another domain
• Internal = links from one page of domain to another page of same domain
What are backlinks?
Backlinks,also (called as Inbound links) are the links that are directed towards your website. The number of backlinks indicate the rich quality relevant content and popularity of our website. ABcklins are important for seo because search engines like google, will give more credits tp websites which is having high no of backlinks, and consider those websites more relevant than others in their results pages for a search query.
If the no of backlinks pointing towards your website will increase, the domain and page authority will also increase.Depends on the various factors, Our website will get rank ins earch engine results page.
When search engines calculate the relevance of a site to a keyword and content quality, they consider the number of QUALITY inbound links to that site.
So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters.A search engine considers the content of the sites and domain authority to determine the QUALITY of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, google may takes it as penality, and also they consider as spam. they are considered less relevant. The higher the relevance of inbound links, the greater their quality. There are few backlinks checker tool available, you can check your backlinks using this.
4. PAGE LOAD SPEED
Website speed is one of the first thing people notice about your website, and can quickly drive customers off your site if its too slow. A one second delay in page loading time can result in a 7% loss in online sales.53% of website visits on a mobile device are abandoned if the site takes more than 3 seconds to load
Both Google and Bing takes page-loading speed into account in their website ranking algorithm. Because Users may leave your site if they have to wait even just an extra few seconds for each page to load.
There are many ways to test your website speed.
Social media allows users to directly connect with one another through groups, networks, and location. Now a days people spend most of the time in social media like facebook,Twitter, instagram etc., Ages between 16 to 35 mostly engaged with social media.SEO rank also depends on the number of Facebook shares, Tweets, Pinterest pins and other social media .Installing social sharing buttons on your website not only makes it easy for users to share your content, and thereby improve user experience, it can also help you rank higher on searches. More than 70 million active users are in facebook and every six month it doubles.
Twitter one of the most popular social networks worldwide. Part of the appeal is the ability of users to follow any other user with a public profile,enabling users to interact with celebrities who regularly post on the social media site.Total number of registered users in twitter are1 billion.